For Immediate Release
March 1, 2010
CONTACT: press@readyprice.com
or (650) 387-4413

ReadyPrice Rolls Out Technology-Driven Marketplace with
Integrated Decision Engine to California Mortgage Professionals.

San Jose, CA, March 1, 2010 – Today, ReadyPrice (www.readyprice.com), a business-to-business technology-driven solutions provider for the residential mortgage industry, announced that it is rolling out its innovative marketplace and decision engine to members of the California Association of Mortgage Professionals (CAMP, www.cambweb.org) state-wide.

Effective immediately, all CAMP members get FREE access to the ReadyPrice platform—a $720 value. “I believe that price and product transparency will rule the future—and no one can offer this like mortgage professionals using ReadyPrice,” said Dale Di Gennaro, CAMP President-Elect. “I’ve been using ReadyPrice for months and have seen its value first hand. It has helped me quickly find loans for some of my most challenging borrowers more than once.”

“The ReadyPrice team has developed the industry’s first ‘Multiple Loan Listing Service’ (MLLS)^SM, giving mortgage professionals instant insights into the entire market, enabling them to find the very best product for every borrower—in a fraction of the time” said ReadyPrice Chairman, Rick Soukoulis.

“Our power users tell us that our solution exponentially improves productivity and quality of service by connecting them to virtually every loan program from every major lender in the state—including pricing, adjusters and underwriting guidelines—so that what used to take hours, now takes seconds,” noted Soukoulis.

“As we enter a new decade, CAMP expects that the important value of the mortgage originator will be underscored by technologies like ReadyPrice. The unique ability of mortgage professionals to offer broad lender and product choices combined with a deep understanding of the local market and closing process is extremely useful for today’s home buyers. The challenge has always been efficiently managing the data—until ReadyPrice,” said CAMP’s Di Gennaro.

“Just like the Realtor® MLS (Multiple Listing Service) changed the face of Real Estate, our MLLS (‘Multiple Loan Listing Service’) SM represents an evolutionary leap forward from other technologies mortgage professionals use today. We are delighted to partner with CAMP to launch the year with a powerful resource that will benefit CAMP members and their borrowers,” said Soukoulis.

About the California Association of Mortgage Professionals (CAMP)
Established in 1990 as the California Association of Mortgage Brokers, CAMP supports the mortgage professional and has worked for the industry to provide high quality member benefits and education that prepares its members for the challenges of the future. The CAMP mission is to drive excellence and integrity in lending.

Today, CAMP's members total more than 4,000 mortgage brokers and affiliated service providers across California. Mortgage professionals are consumer advocates in the mortgage selection process, helping home buyers to pre-qualify, select a mortgage loan, and complete escrow. By linking with banks, other financial institutions, and private lenders, independent mortgage professionals offer consumers access to a wide range of choices as they select the right mortgage for their needs.

About ReadyPrice
Headquartered in San Jose, California, ReadyPrice LLC (www.readyprice.com) offers subscription-based access to a comprehensive mortgage marketplace and high-speed decision engine, providing instant insights and loan pricing and inventory management services for mortgage professionals. Founded by a team of mortgage and technology experts in the heart of Silicon Valley, the ReadyPrice team brings a proven history of developing solutions that deliver powerful results.

The Company’s intelligent pricing and inventory management engine delivers real-time rates, guidelines and adjusters for the universe of California mortgage programs. This enables mortgage professionals to know the full breadth of their program inventory instantly and accurately, thus exponentially improving their productivity and quality of service, making them the resource of choice for mortgage consumers.

‘Multiple Loan Listing Service’ (MLLS) is a service mark of ReadyPrice, Inc.

For more information about ReadyPrice, please visit www.readyprice.com or contact Carol Phelan-Marsh.

Contact
Carol Phelan-Marsh
ReadyPrice
Phone: 650-387-4413
Email: press@readyprice.com
Web: www.readyprice.com

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For Immediate Release
September 9, 2009
CONTACT: press@readyprice.com
or (650) 387-4413

ReadyPrice Announces Strategic Relationship with
the California Association of Mortgage Brokers (CAMB)

San Jose, CA, August 24, 2009 – Residential mortgage finance entrepreneur Rick Soukoulis today announced a strategic alliance of ReadyPrice (www.readyprice.com), and the California Association of Mortgage Brokers (CAMB, www.cambweb.org).

“For nearly 20 years, CAMB has worked hard to deliver on its mission of excellence and integrity in lending. We do this in large part by our strong focus on providing access to education and emerging technologies that help members better serve their customers,” said Dale Di Gennaro, CAMB Vice President. “The ReadyPrice mission lines up well with the standards of our association and our members.”

ReadyPrice offers a powerful new solution for California mortgage professionals that exponentially improves productivity and quality of service by solving an age-old industry problem: inventory management. The ReadyPrice system delivers virtually the entire California mortgage marketplace straight to the broker’s desktop. According to founder Rick Soukoulis, “Our goal is to give mortgage professionals real-time access to every loan program from every major lender in the state—pricing, adjusters and underwriting guidelines—so that what used to take hours, now takes seconds.”

“We call it ‘inventory management;’ an evolutionary leap forward from the ‘product pricing and eligibility engine’ (PPE) most brokers and loan officers use today. We are creating the mortgage broker equivalent to the MLS, which changed the face of Real Estate. There really is no other product on the market that can deliver the breadth of our offering combined with the speed and accuracy of ReadyPrice. The problem has always been harnessing all that information. Until ReadyPrice.”

Soukoulis launched the industry's first high-speed multi-lender proprietary loan search engine in the early ‘90s. In his nearly 30 years of real estate finance experience, his award-winning technologies have long supported the mortgage professional as the most cost-effective and efficient way to finance a home.

“Brokers offer broad lender and product choices, a deep understanding of the local market and closing process, and they are the consumer’s advocate—which is extremely important in today’s challenge mortgage climate,” stated Soukoulis.

“ReadyPrice is the ultimate win-win for mortgage experts and their customers because we make it easier to find the best loan for each borrower in a fraction of the time,” Soukoulis continued. “We are delighted to be working closely with CAMB in its efforts to set a very high standard of excellence in the home-finance process.”

About the California Association of Mortgage Brokers (CAMB)
Established in 1990, the California Association of Mortgage Brokers supports the mortgage professional and has worked for the industry to provide high quality member benefits and education that prepares its members for the challenges of the future.

Today, CAMB's members total more than 4,000 mortgage brokers and affiliated service providers across California. Mortgage brokers are consumer advocates in the mortgage selection process, helping home buyers to pre-qualify, select a mortgage loan, and complete escrow. By linking with banks, other financial institutions, and private lenders, mortgage brokers offer consumers access to a wide range of choices as they select the right mortgage for their needs.

The CAMB mission is to drive excellence and integrity in lending.

About ReadyPrice
Headquartered in San Jose, California, ReadyPrice LLC (www.readyprice.com) offers a subscription-based loan pricing and inventory management service for mortgage professionals. Founded by a team of mortgage and technology experts in the heart of Silicon Valley, the ReadyPrice team brings a proven history of developing solutions that deliver powerful results.

The Company’s intelligent pricing and inventory management engine delivers real-time rates, guidelines and adjusters for the universe of California mortgage programs. This enables mortgage professionals to know the full breadth of their program inventory instantly and accurately, thus exponentially improving their productivity and quality of service, making them the resource of choice for mortgage consumers.

For more information about ReadyPrice, please visit www.readyprice.com or contact Carol Phelan-Marsh.

Contact
Carol Phelan-Marsh
ReadyPrice
Phone: 650-387-4413
Email: press@readyprice.com
Web: www.readyprice.com

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For Immediate Release
July 31, 2009
CONTACT: press@readyprice.com
or (650) 387-4413

ReadyPrice, Silicon Valley Start Up, Launches Intelligent Loan Pricing Inventory Management System to California Mortgage Professionals

ReadyPrice announces a powerful new solution for California mortgage professionals that exponentially improves productivity and quality of service by solving an age-old industry problem: inventory management.

San Jose, CA (PRWEB) July 31, 2009—ReadyPrice (www.readyprice.com) founder, Rick Soukoulis understands the transformational power of superior technology in the hands of mortgage experts.

“Today more than ever, consumers want the very best deal, and no one is better able to deliver on that than the mortgage broker,” said Soukoulis. “Brokers have the broad lender and product choices consumers need, but the problem has always been harnessing all that information. Until now.”

The ReadyPrice system delivers virtually the entire California mortgage marketplace straight to the broker’s desktop—every loan program from every major lender in the state, along with real-time pricing and underwriting guidelines—so that what used to take hours, now takes seconds.

“It’s the ultimate win-win for mortgage experts and their customers because we make it easier to find the best loan for each borrower in a fraction of the time,” Soukoulis continued.

ReadyPrice combines the best of technology and industry expertise to provide mortgage professionals with a significant advantage in doing more business, more efficiently. And accurately.

Soukoulis is not new to delivering break-through mortgage technology tools. In the early 90's he launched the industry's first high-speed multi-lender proprietary loan search engine. This led to a call from The Charles Schwab Corporation, which tapped Rick to develop the first online mortgage shopping and origination system called "Personal Mortgage Broker." LoanCity followed, providing mortgage professionals in 48 states with an award-winning business-to-business technology platform.

ReadyPrice is launching at a time when the challenging mortgage market has many innovators running for cover. “In nearly 30 years of managing through mortgage market expansions and contractions, this is definitely an extraordinarily tough time for the mortgage industry. But to us that also means it’s a prime time to innovate. There really is no other product on the market that can deliver the breadth of our offering combined with the speed and accuracy of ReadyPrice,” said Soukoulis.

About ReadyPrice
Headquartered in San Jose, California, ReadyPrice LLC (www.readyprice.com) offers a subscription-based loan pricing and inventory management service for mortgage professionals. Founded by a team of mortgage and technology experts in the heart of Silicon Valley, the ReadyPrice team brings a proven history of developing solutions that deliver powerful results.

The Company’s intelligent pricing and inventory management engine delivers real-time rates, guidelines and adjusters for the universe of California mortgage programs. This enables mortgage professionals to know the full breadth of their program inventory instantly and accurately, thus exponentially improving their productivity and quality of service, making them the resource of choice for mortgage consumers.

For more information about ReadyPrice, please visit www.readyprice.com or contact Carol Phelan-Marsh.

Contact
Carol Phelan-Marsh
ReadyPrice
Phone: 650-387-4413
Email: press@readyprice.com
Web: www.readyprice.com

---

For Immediate Release
July 31, 2009
CONTACT: press@readyprice.com
or (650) 387-4413

Silicon Valley Entrepreneur Rick Soukoulis Banks on Brokers in Recovering Mortgage Industry with Launch of Powerful New Platform

San Jose, CA, July 31, 2009 – Today at the annual California Brokers Convention in San Diego, finance entrepreneur Rick Soukoulis announced the launch of ReadyPrice (www.readyprice.com), a real-time pricing and inventory management technology platform designed to give mortgage professionals a significant advantage in doing more business, more efficiently.

“More than ever, consumers today want the very best deal, and no one is better able to deliver on that than the mortgage broker,” said Soukoulis. “Brokers have the broad lender and product choices consumers need, but the problem has always been harnessing all that information. Until now.”

According to Soukoulis, the ReadyPrice system delivers virtually the entire California mortgage marketplace straight to the broker’s desktop—every loan program from every major lender in the state, along with real-time pricing and underwriting guidelines—so that what used to take hours, now takes seconds.

“It’s the ultimate win-win for mortgage experts and their customers because we make it easier to find the best loan for each borrower in a fraction of the time,” Soukoulis continued.

Soukoulis is not new to delivering break-through mortgage technology tools. In the early 90's he launched the industry's first high-speed multi-lender proprietary loan search engine. This led to a call from The Charles Schwab Corporation, which tapped Rick to develop the first online mortgage shopping and origination system called "Personal Mortgage Broker." LoanCity followed, providing mortgage professionals in 48 states with an award-winning business-to-business technology platform.

ReadyPrice is launching at a time when the challenging mortgage market has many innovators running for cover. “In nearly 30 years of managing through mortgage market expansions and contractions, this is definitely an extraordinarily tough time for the mortgage industry. But to us that also means it’s a prime time to innovate. There really is no other product on the market that can deliver the breadth of our offering combined with the speed and accuracy of ReadyPrice,” said Soukoulis.

About ReadyPrice
Headquartered in San Jose, California, ReadyPrice LLC (www.readyprice.com) offers a subscription-based loan pricing and inventory management service for mortgage professionals. Founded by a team of mortgage and technology experts in the heart of Silicon Valley, the ReadyPrice team brings a proven history of developing solutions that deliver powerful results.

The Company’s intelligent pricing and inventory management engine delivers real-time rates, guidelines and adjusters for the universe of California mortgage programs. This enables mortgage professionals to know the full breadth of their program inventory instantly and accurately, thus exponentially improving their productivity and quality of service, making them the resource of choice for mortgage consumers.

For more information about ReadyPrice, please visit www.readyprice.com or contact Carol Phelan-Marsh.

Contact
Carol Phelan-Marsh
ReadyPrice
Phone: 650-387-4413
Email: press@readyprice.com
Web: www.readyprice.com